profile

Proven practical consumer psychology tips

Emre Guney

Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.

PostsLinks
Featured Post

My 4 go-to insightful resources that changed my thinking on Slack, Meeting, Email Culture

"Work doesn’t happen at work." That’s what Jason Fried says. The office in its actual form, norms, ceremonies, dynamics, rituals, communication styles, endless meetings, you name it…. isn’t a good place to do meaningful work. Jason and David Heinemeier Hansson, co-founders of 37signals and the builders of Basecamp and Hey, have produced many insightful perspectives on this topic over the years. Here are my 4 go-to insightful resources that changed my thinking on Slack, Meeting, Email...

7 months ago • 1 min read

There are a lot of podcasts on the subject of Mental Models, Better Thinking, Problem Solving and Decision Making. And honestly, I’ve tried listening to most of them. But the one I keep coming back to, over and over again, is The Knowledge Project Podcast (Farnam Street) by Shane Parrish. If you are new to learning from the world’s experts, uncovering the best of what other people have already figured out so you can use their insights in your life, here’s why I would recommend blocking an...

8 months ago • 1 min read

Hey friend, Today, I’m going to walk you through how to influence consumer behaviour. Let’s dive in👇 Did you know that more than 50% of people who make new year’s resolutions to exercise more, diet, and save move have long given up on them before mid-year? Why is that? The world is full of temptations. As a marketeer, you are constantly competing with people’s interests in the present moment to encourage behaviour with a longer-term benefit. But human beings, a.k.a you, me, and everyone, are...

8 months ago • 1 min read

Hey friend, Today, I’m going to walk you through 3 easy steps to uncover hidden risks, enhance decision-making, and boost project success rates. Let’s dive in👇 Did you know that pretending your project has already failed could be the secret sauce to success? According to the research, imagining that an event has already occurred increases the ability to correctly identify reasons for future outcomes by 30%. I will introduce you to a dead simple but highly effective framework: Pre Mortem...

8 months ago • 1 min read

Hey friend, Today, I’m going to walk you through one simple mindset change to stop making excuses and take action. Let’s dive in👇 Are you listing why that wouldn’t work when you have an idea? It is very common to do that. There will always be reasons not to pursue something, not to do that thing, or not to work on that idea. However, after reading this mindset change tip from James Clear, I have changed my mind and started becoming more of a problem solver rather than a problem adder. If...

8 months ago • 1 min read

Emre guney Why goal setting (alone) is wrong, and what works instead? Hey friend, Today I’m going to walk you through one important question that newly promoted managers ask themselves. Let’s dive in! Forget about goals; focus on systems instead That’s not my opinion; that’s what James Clear’s book Atomic Habit is all about. In Clear’s words: The goal in any sport is to finish with the best score, but it would be ridiculous to spend the whole game staring at the scoreboard. The only way to...

9 months ago • 1 min read
Share this page